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Why Data-Driven Insurance Companies Win Consumer expectations for their interactions with insurance providers have risen dramatically in recent years. From the policy application experience to the claim filing process, consumers are clamoring for more personalized and streamlined digital encounters akin to those they have become used to from top retail, financial services, and E-commerce brands.…
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The COVID-19 pandemic has turned marketing models upside down, forcing brands to respond to rapidly changing customer behaviors and motivations.
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Customer Data Platforms (CDPs) emerged to offer marketers a single, real-time view of their customers, but it’s taken a while for solutions to provide meaningful results.
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With brands squarely in recovery mode and a captive audience doing even more shopping online, cobbling together a unified profile is as urgent as ever. Cross device identification (XDID) connects a unified view to every available data point linked to the customer both on- and offline.
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