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Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
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While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
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Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Here’s your recipe, along with some best practices, to supercharge customer journeys.
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
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Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.
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Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
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A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.
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Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.
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Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…
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Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…
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Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.
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Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.
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