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Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.Read More
While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.Read More
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.Read More
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.Read More
Here’s your recipe, along with some best practices, to supercharge customer journeys.Read More
Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.Read More
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.Read More
Here are the ways zero party data can bolster your retail brand through 2023 and beyond – starting with why it’s so important today.Read More
Get the information you need to speak to individual prospects and customers. In order to sell a product or service, marketers are challenged to tell stories that connect with people on an emotional level. In fact, 61% of consumers crave–and expect–this kind of relevant, personalized communication. But how can you create a compelling narrative for…Read More
Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…Read More
Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.Read More