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Dynamic Email Personalization

2021-05-06

Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…

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Devices Don’t Shop – People Do

2020-04-07

Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.

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Social Media Customer Care Best When Both Humans and Bots Are at Play

2019-01-28

Recent social media platform updates, such as Messenger and chatbots, present both opportunities and threats to a brand’s social care strategy. While enabling AI-driven chatbots can be cost-effective, and provide 24/7 management of high-volume customer inquiries, they can also be damaging to the brand — from creating poor, artificial customer experiences to harming your brand reputation and even creating cyber security problems. That’s why a strategy that implements both bots and human interactions is the best practice for social care.

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The Past, Present and Future of Social Media in Business

2018-10-10

It was between 2007 and 2008 when companies started to look at social media, not just as “something young people do,” but as a business channel; an opportunity for a new type of interaction with customers and an innovative way to generate leads. At this point, Facebook built Facebook Pages, which allowed any entity to create a Business Page on Facebook. In addition, Facebook expanded its advertising capabilities and continued work on developing its Mobile App.

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Opportunities and Threats of Social Media Automation

2018-09-24

Social Media Automation, however, is a fairly new concept, primarily because of how new Social Media is in general as a business tool. Recent feature updates such as Messenger and the deployment of Bots present both opportunities and threats, not only to a customer’s experience but also to a brand’s reputation.

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The Value of Customer Lifetime Value

2018-08-03

​Understanding the lifetime value of customers is a cornerstone-centric marketing approach throughout the entire customer lifecycle built on treating customers as assets and focusing on acquiring, developing, and retaining customers with high potential value.

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Customer Lifecycle: Customer Retention is Even More Important Than You Think

2017-09-13

Customer retention is much more than simply measuring how many customers are still active 12 months after they begin a relationship with your company. It’s much more than trying to please everybody who walks in the door or orders from your online store. It is, in fact, a perpetual process that is all about profitable allocation of limited resources. How best to focus your dollars to know where customers are in the buying cycle, what behaviors distinguish one customer from another and which customers are worthy of effort in moving them toward upward migration. The key and often overlooked component of retention is to have the discipline to ignore the disengaged.

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Aligning Customer Service with Company Culture

2017-08-15

Customer service can have a huge impact on your bottom line, make or break your reputation, and is critical to competing effectively. And, it is no secret that I am obsessed with customer service, because I am in charge of the client experience at Allant.  

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