FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Transforming leads into customers means transforming conversions into relationships
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What are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
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We spoke with Allant’s SVP of Development and Database Services, Matt Edmondson, to run us through what to consider when assessing your MarTech stack.
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We spoke to Jeremy Foszcz, of Allant’s MarTech Integration and Enablement team, to get his take on the key innovations to keep an eye on.
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Here’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
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Improve marketing performance and keep your ecosystem running at optimal levels
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We spoke with the expert on audience data orchestration
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If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
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Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
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Wish the cloud application you use had a specific report? Lacking the ability to schedule data exports? You’re not alone. But there are options. One great thing about cloud applications is that most have a public API, or Application Programming Interface, available. Using the public API, we can often gather the data we need for…
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Learn How Allant Group Handles Email Personalization For 11 Million Customers. Companies with a data-driven mindset are at a distinct advantage when it comes to implementing tools that drive process optimization. When you understand your audience segments through the lens of rigorous data analytics, you can apply technology that manipulates your data to continuously improve…
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Customer Data Platforms (CDPs) emerged to offer marketers a single, real-time view of their customers, but it’s taken a while for solutions to provide meaningful results.
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Customer data platforms (CDPs) emerged to offer marketers the single, real-time customer view that they need. The excitement over them quickly created many new technologies and oversized expectations.
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Recent social media platform updates, such as Messenger and chatbots, present both opportunities and threats to a brand’s social care strategy. While enabling AI-driven chatbots can be cost-effective, and provide 24/7 management of high-volume customer inquiries, they can also be damaging to the brand — from creating poor, artificial customer experiences to harming your brand reputation and even creating cyber security problems. That’s why a strategy that implements both bots and human interactions is the best practice for social care.
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It was between 2007 and 2008 when companies started to look at social media, not just as “something young people do,” but as a business channel; an opportunity for a new type of interaction with customers and an innovative way to generate leads. At this point, Facebook built Facebook Pages, which allowed any entity to create a Business Page on Facebook. In addition, Facebook expanded its advertising capabilities and continued work on developing its Mobile App.
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