FRESH PERSPECTIVE
Know the What, When and How to Reach Your Best Customers.
The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.
07/6/2020
The majority of retail sales in the U.S. still occur in physical stores; but online shopping continues to grow. As a result of COVID-19, even more people are moving toward online shopping, seeking contactless shopping experiences. By 2023, eCommerce sales are expected to grow to 300 million online shoppers, or 91% of the U.S. population.
Understanding your anonymous web visitors—across devices and channels—then using the data to personalize your customer campaigns has never been more important. Now is the time to leverage the power of data-driven marketing tools like Cross Device Identification.
Sources :
***https://optinmonster.com/online-shopping-statistics/
*https://www.theatlantic.com/sponsored/ibm-transformation/how-stores-follow-every-step-you-take/240/
91% number: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf