Treasure Data & Allant on Geotargeting, Hot CX Trends

Whether helping to implement location-based marketing, multi-touch attribution, or providing data analysis and augmentation to get the best possible ROI on a new Treasure Data CDP, our broad tech experience here at Allant Group makes for a unique perspective on tech trends. Hint: CDPs are replacing CRM, and are also making inroads into midsized companies.

Stephanie Meade, Allant’s SVP of sales and marketing, recently spoke with Meade, who shared interesting insights about industry directions gained from many years of experience with personalization and data-driven marketing, both B2B and B2C.

Read our Partner Spotlight with Treasure Data to understand how our expertise is helping mid-market digital marketers and customer service leaders receive the most out of their CDPs.