Unlocking the Power of Data: Allant’s Audience Attribute Marketplace

Jay Blaker talks about the intrinsic challenges of navigating diverse data sources and how to ensure optimal usability to derive powerful, impactful insights.


“Without big data, you are blind and deaf and in the middle of a freeway.”
– Geoffrey Moore

Unlock the Power of Data

 As many savvy marketers know, data enrichment enhances customer records by incorporating additional customer attributes. The inclusion of extra audience attributes assists in identifying individuals interested in specific products, facilitating the adjustment of your marketing strategy accordingly. The amalgamation of data in this manner aids in detecting trends and patterns, enabling the creation of more targeted advertisements and messages. While many marketers manually select attribute providers for such enrichment, this process can be time-consuming and result in isolated outcomes. This is where an Audience Attribute Marketplace can be a game-changer for marketers. 

We recently chatted with Jay Blaker, Vice President of Data Strategy and Partnerships at Allant Group, shedding light on the revolutionary Audience Attribute Marketplace part of the broader offering of AMP+  from Allant that promises to change how marketers are currently enriching and segmenting their data.  A vital platform for savvy marketers, AMP+ addresses the intrinsic challenges of navigating diverse data sources and ensuring optimal usability to derive powerful, impactful insights. 

Not All Data is Created Equal 

Jay ardently believes that discerning data quality is pivotal. “In today’s data landscape, it’s imperative to recognize that not all data sources are created equal. Our strategy addresses the gaps intelligently.” As companies sail through vast data oceans, it becomes crucial to sift through various sources, emphasizing quality and diversity to glean genuine insights. Bridging data gaps enhances reliability and fuels a trajectory toward success.  

Ease of access and functionality form the cornerstone of data utilization. With traditional models often presenting roadblocks to swift market transition, AMP+ emerges as a savior, smoothing out creases and ensuring seamless data use. The platform simplifies navigation through varied data, offering a holistic solution for organizations aiming for a frictionless path to market. 

AMP+: Bringing Data to the Desktop 

With over 30 years of experience amalgamating diverse databases for clients, Allant Group demonstrates how no singular database holistically answers every query. This versatile tool channels data directly to the desktop, assuring accessibility and efficiency. 

“AMP+ stands as an empowering solution, providing real-time access to multiple databases, enabling our clients to profile, strategize, and make data-driven decisions effortlessly.”  

– Jay Blaker

“The crux of our data philosophy is simple: the best data is the data that aligns seamlessly with our customers’ needs and objectives,” reveals Jay, accentuating the significance of customer-centric data. AMP+ promises real-time access to various databases, ensuring that relevant, potent data, void of traditional hurdles, supports decision-making and profiling. 

Empowering Clients and Uncovering Insights 

Allant Group seeks to empower its clients via AMP+, facilitating them in charting through their data-driven journeys and unveiling surprising insights. Jay comments, “Unlocking new audience groups and driving activation by eliminating barriers is the hallmark of our data-driven strategy. It’s about revealing the untapped potential within our data resources.” This mirrors the transformative role AMP+ plays in unveiling new audience sectors and dismantling barriers. According to Forbes, data quality issues cost businesses an average of $15 million annually.  

Allant Group has created an alliance with 25 data sources and sits in a unique position to offer unparalleled data diversity. This, along with strategic partnerships with data providers, renders AMP+ a broad spectrum of data and a cost-efficient structure that promises commendable ROI benefits. 

AMP+ establishes itself as a herald of efficiency in data processing, remarkably reducing waiting periods and offering a sigh of relief to businesses across the spectrum. With its user-friendly interface, the platform also opens the door for marketers to delve directly into data manipulation and strategization. 

Aligning strengths and addressing weaknesses of various data providers, AMP+ provides a robust data framework, ensuring that gaps are mitigated and quality is amplified. This data integration unfolds within a secure, private environment, safeguarding users and data alike. 

The Power of Removing Distractions 

Professionals, deeply passionate about data, often find barriers in their path quite distracting. Jay articulates, “At Allant, our primary focus is to empower our clients by removing the barriers to that often stand between challenges and solutions. They have unrestricted access to a wealth of data within a customized environment, which is the true beauty of our approach.” AMP+ stands out by stripping away these distractions, ultimately boosting customer success. 

Final word: Enriched Data is Better Data 

In the world of data, the AMP+ platform emerges as a beacon of simplification, offering benefits across roles, from data scientists to marketing executives, by hastening decision-making processes and magnifying customer success. As we weave through the numerous capabilities and versatile applications of AMP+, it’s evident that this platform is not just a tool but a catalyst, triggering data-driven breakthroughs in various industry verticals. 

Data will talk to you if you’re willing to listen.”  – Jim Bergeson 

Discover the power of Allant Group’s Audience Attribute Marketplace today by organizing a chat with Jay or one of our other data champions.  Contact US for more information.

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