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Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
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While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
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Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Why Intentional, fully consented data drives higher ROI for marketing campaigns
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Improve marketing performance and keep your ecosystem running at optimal levels
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Here’s your recipe, along with some best practices, to supercharge customer journeys.
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We spoke with the expert on audience data orchestration
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If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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Here are five best practices to maximize the outcomes of your analytics strategy.
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Whether you’re new to gamification in your marketing strategy, or looking for practical use cases to use it in your campaigns, here are the top 5 benefits of marketing gamification.
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From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.
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Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.
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Successful campaigns and long tail customer journeys and experiences intersect two sides of the marketing ecosystem: left-brain & right-brain
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