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Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.Read More
While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.Read More
Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.Read More
Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.Read More
Here’s your recipe, along with some best practices, to supercharge customer journeys.Read More
If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.Read More
From inaccurate information, disparate collecting systems, and the imminent demise of third-party cookies, building the right audience is the core to success.Read More
Optimizing journeys takes more than having the right data, knowing your audience, or creating a flashy campaign.Read More
A mutually beneficial value exchange is a must-have in any ‘brand <> customer’ relationship. Essentially, it makes sure that both parties are satisfied with what they get out of the relationship.Read More