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Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Why Intentional, fully consented data drives higher ROI for marketing campaigns
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Improve marketing performance and keep your ecosystem running at optimal levels
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Here’s your recipe, along with some best practices, to supercharge customer journeys.
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We spoke with the expert on audience data orchestration
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If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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Google Chrome, the most widely used desktop browser, recently announced that it is delaying its plan to phase out third-party cookies until 2023. This is a full year later than originally planned. Meanwhile, other browsers like Safari and Firefox have already blocked third-party cookie tracking. More Time for Alternatives The delay gives publishers and advertisers…
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