According to a survey by Wunderman, 87% of consumers measure their experiences with any brand against Netflix, Uber and Amazon. That means it’s essential to deliver seamless experiences regardless of device, location or time of day. And, seamless experiences are driven by accurate data that can be trusted to garner insights, make decisions and activate.
We offer a full suite of advanced data analytics tools and solutions to help you understand underlying purchase drivers to determine where to spend your next marketing dollar. With Allant Group, you’ll benefit from best-in-class data visualization, reporting and analysis tools designed to deliver insights focused on business outcomes.
Marketing analytics
Data is often coming in from many different channels, and marketing is often on a different time-cycle than other groups in the organization. Allant harmonizes that data to reduce the time to access the insights, the creation of journeys, development of segmentation, building of predictive models and execution of campaigns.
We partner with other industry leaders to configure and implement proprietary analytics tools that empower marketers to drive higher performance through more loyal and profitable relationships with their customers.
New customer segmentation
Compare demographic, behavioral and attitudinal data to create groups that are unique, with key differences from other customer groupings. This enables the microtargeting of customers based on their specific needs and characteristics.
Customer analytics
Develop a much deeper, more focused understanding of your customer base, enabling highly relevant, personalized messaging across all media platforms to build loyalty, lifetime customer value and return on your marketing investment.
Marketing performance management frameworks
Our marketing performance team creates key performance indicators (KPIs) and metrics that measure the attainment of business and campaign objectives. Measurement reporting compares performance results against targets in easy-to-use dashboards for a clear understanding of what is working and where to look for improvement.
Social media analytics
Allant has partnered with a best-in-class platform that offers highly sophisticated advanced data analytics tools for mining customer sentiment across the most relevant social media channels. Our social media analytics capture key insights about your brand, customer expectations, competition and employee advocacy. We have completed more than 100 engagements to date in this area for our customers.
Predictive analytics and machine learning
Allant employs advanced statistical analysis, data mining, real-time scoring and decision management technologies to identify patterns for predictive analytics that can forecast future trends and results. Competitive comparisons have shown that our models often outperform existing models due to the unique combination of the tools we use and the depth of our data.
CUSTOMER LIFETIME VALUE:
Improve customer life cycle management
to increase profit at every stage.
Allant Group’s predictive lifetime value algorithms leverage business intelligence to accurately measure and project customer value in order to improve profit at each stage of the customer life cycle. We customize our methodology around customer objectives, the customer relationship and behavioral data to provide insights and tactics for optimizing your marketing spend.
Acquisition
IDENTIFYING, ENGAGING AND CONVERTING YOUR BEST PROSPECTS
Profiling, clone modeling and channel strategies to deliver better results
Win back
IDENTIFYING, REENGAGING AND WINNING BACK PROFITABLE FORMER CUSTOMERS
Customer-specific probability models based on specific message, product, offer and channel preference
Growth
GROWING YOUR CUSTOMER BASE AND EXPANDING THE RELATIONSHIP
Analysis, segmentation and predictive modeling to tailor and fine-tune marketing message and investments
Retention
SOLIDIFYING THE CUSTOMER RELATIONSHIP AND BUILDING LOYALTY
Retention risk models to predict attrition and identify optimal reinvestment strategies to increase retention
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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