About the role:

The role of Salesforce Marketing Cloud Consultant is to enable data-driven marketing customer applications across various channels (email, mobile, web and social marketing). This role defines the business requirements, data requirements, technical requirements and solution architecture. Current Allant solutions are a blend of MarTech and non-MarTech. Salesforce is the predominant platform heavily anchored in Salesforce Marketing Cloud encompassing Email & Mobile Studio, Social Studio, Interaction Studio and Datarama leveraging data from Salesforce.com (Sales, Service & Communities), Customer360, and other data sources outside the Salesforce environment.

Role Responsibilities:

• Gather business requirements and ensuring solution meets all requirements.
• Define and implement client solution
• Enable client on solution (i.e. Salesforce Marketing Cloud platform)
• Integrate MarTech and other 3rd party data sources
• Implement Email and Mobile Studio for use with creating complex campaigns using Journey Builder
• Journey Mapping and database design
• Create customer preference center using Cloud Pages
• Enable clients on using Social Studio with dashboards and automation of case creation within Service Cloud
• Migrate clients to use the Salesforce Subscriber Key across client platform
• Train clients on MarTech and data and features used to drive digital transformation
• Become a trusted resource for customers as it relates to solving technical problems as they arise
• Project manage scope, timeline and budgeted hours
• Support sales proposals by defining scope, deliverables and effort
• Estimate hours per role and project activity duration to support sales proposals
• Partner with marketing and sales to develop sales tools and compelling presentations
• Analyze, understand, and improve tools and processes to enhance the effectiveness of project implementations
• Learn and apply product, technology, market and competitive knowledge and keep current on industry trends
• Assist team members with other internal or client projects
• Build meaningful and strong relationships with our existing customer base to help identify incremental added value services
• Create trusted and transparent relationships and communication with key internal stakeholders

Role Requirements:

• Bachelor of Science degree in Computer Science or similar
• A minimum of one (1) year of experience in a technical marketing role
• Led and participated in both internal project meetings and meetings directly with clients
• Experience managing development designs across multiple projects to meet project and customer required time lines
• Consistent attention to deadlines and timelines
• Proven success to operate with significant autonomy
• Strong analytical and problem-solving abilities

Preferred Skills and Qualifications:

• Marketing Cloud Developer certification or Marketing Cloud Consultant certification is preferred for this role
• Prerequisite certifications will be given strong consideration
• Experience with Salesforce Marketing, Sales, Services or Data Cloud configuration and custom development
• Experience developing complex campaigns using AMPScript and SQL using Automation Studio Journey Builder and Cloud Pages features of Salesforce Marketing Cloud
• Hands on expertise in some of the following technologies C++Java/J2EE including SOAP RESTful .NET and related technologies (JSON XML etc) Database technologies (MySQL JDBC SQL PL/SQL stored procedures)
• Good knowledge and understanding of Web Service API’s for integration purposes
• Proven track record in cloud technologies and comfortable in the dynamic atmosphere of a technical organization