Customer Profile Report

Do you know who your customers are?

You may think you do. But if you haven’t analyzed your customers or created personas, you may be missing opportunities.

Without accurate information about your customers' challenges, concerns, daily activities, and what’s important to them, you may be targeting the wrong offers to the wrong group. For example, if you’re sending offers on baby products to middle-aged women; or, targeting golfers with running shoes—you likely aren’t seeing the results you were hoping to see.

Improve Your Marketing Performance

Discover the characteristics that are unique to your best customers, such as:

Interests and hobbies
Shopping behavior and preferences
Core demographic and socio-economic details
Ethnicity
Related geographic characteristics

Enable Personalized Marketing

By identifying customer behaviors and interests, along with demographic data, you can create actionable insights to attract, retain and grow your customer base.

Identify the creative that connects with customers
Craft the content topics that will engage the right audience
Invest in the marketing channels that will drive the best results
Refine targets by geography to align with business locations

Once you’ve defined your customer base, you can better target your outreach, identify untapped areas of market potential, and begin to deliver exceptional person-to-person customer experiences. Contact us today and have your customer profile in hand by this weekend.

Discover the details you're missing with a COMPLIMENTARY Customer Profile Report on 10% of your business file.

Allant offers two options for building more effective customer personas:

Static Customer Profile

Ideal for a point-in-time view of customer characteristics
Static data views
Includes 2 segments with a total of 3 populations
Standard data set

Dynamic Customer Profile

Ideal for more in-depth customer views
Ability to slice and dice data using filters and parameters
Add multiple segments and incremental variables