INDUSTRY REPORT
Privacy affects every aspect of a business.
Find out how marketing's role is changing due to privacy regulation.
Based on recent research, Winterberry Group found marketers overwhelmed by privacy issues, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) in the European Union.
To help marketers navigate the landscape of solution providers for consent management and subject access requests, Winterberry Group released new research sponsored by Allant: “Marketing’s Privacy Mandate: Navigating a Fragmented Ecosystem of Solutions and Organizational Demands.”
The research provides a blueprint for engaging, clarifying and elevating marketing’s role in privacy and consent—both today and in the future. The path forward for marketers includes recognizing that privacy is no longer simply the domain of the legal department and that marketing must align with other functions and departments. Learn how the marketing department must invest in understanding the landscape, both regulatory and technological, and be the driver of the organization’s evolution—ultimately leading to better customer experiences.
