Identify, compile and verify the most relevant, useful, and meaningful data. Then, develop profiles to help clearly define your most valuable customers and prospects.
Expertise to Manage Your Acquisition Strategy, Execution, and Insights
Obtaining and knowing your audience - the who, where, and what - is the starting point to every customer journey. Capturing top-of-funnel leads that can be enhanced and verified provides intel on your total addressable market. Allant's technology is data-agnostic and quickly ingests and synthesizes data for accurate decision-making. These smarter outputs are the steppingstones to identifying your target audience(s) and the key to establishing awareness for your brand.
Developing a holistic view of your audience to transform your data into smart data involves leveraging multiple sources, with consented first-party data at its core. Creating accurate, personalized experiences based on enhanced audience profiling delivers mutually beneficial interactions with customers and leads to a more robust and valuable database and stronger future customer relationships.
Implementing an effective organizational process to unify data ingestion, transformation, visualization, discovery, and fulfillment for all data sources helps marketers identify and model their most valuable customers. In addition, profiling, lookalike models, and conversion models help increase the number of top-of-funnel prospects, conversion rates, and reduce time to acquire.
Contact us today to learn more about how we can help you with your customer acquisition goals!
We're the Allant Group
We give organizations a competitive advantage by leveraging data, analytics, customer experience management, martech integration, and strategic consulting services to deliver individualized and nurturing lifecycle experiences that create a stronger relationship between brand and customer.