Creating mutually beneficial digital experiences lets your audience define their own value exchange and fosters the capturing of fully-consented data directly from the individual. This data is then utilized to develop future adaptive and progressive interactions that increase satisfaction, foster product and services adoption, and increase the number of continued purchases.
Experience to Develop Your Activation Strategy, Execution, and Insights
You've got reams of data. How do you use it to identify what motivates your audience and adapt experiences accordingly? Improving business outcomes and conversions relies on breaking down data silos. Allant helps you build strategies around relationships and not transactions, giving brands a better understanding of their audience preferences and intent. This way, brands can build trust and earn consented data, which can be used to better communicate with potential customers.
Earning consent through mutually beneficial experiences opens channels for communication with your prospects via email, SMS, remarketing, and social media. Combined integrated technology that inputs thousands of data points to deliver insights and customer intelligence creates new opportunities to introduce additional products and services for your targeted audience.
Allant’s Audience Management Platform (AMP+) easily ingests, efficiently harmonizes and quickly analyzes new and historical data sets across your entire MarTech stack. The simplified optimization of this data leads to improved customer intelligence which drives audience activation in a more meaningful way.
Contact us today to learn more about how we can help you with your customer activation goals!
We're the Allant Group
We give organizations a competitive advantage by leveraging data, analytics, customer experience management, martech integration, and strategic consulting services to deliver individualized and nurturing lifecycle experiences that create a stronger relationship between brand and customer.