With extensive experience in omnichannel activation (CRM + Loyalty Programs) and a broad knowledge base of marketing technology integration, Jimmy has been providing strategic leadership for brands across every industry for over 16 years.  He takes a holistic approach to drive immediate results within a framework of a shared, long-term vision:  roadmaps and blueprints to systematically evolve organizations. 

As a firm believer in the mantra that advanced analytics is about the perfect combination of “science + art,” he filters strategy / planning / measurement through the lens of a contextual understanding of customer considerations and motivations.