Forrester Research Report Recognizes the Allant Group as a Leader in the “Insights Services Directory, Q2 2017”

According to Forrester “the prospect of working with a strategic data and analytics partner to uncover and pursue new business opportunities and finally join the insights revolution is appealing, yet firms don’t know their options.”

The Insights Service Directory reviews how providers offer clients access to cutting-edge technology, third-party data sources, and advanced analytics methodologies, combined with more traditional implementation services and supported by business and functional expertise.

Forrester defines Allant Group as a services provider that works with clients to create personalized and targeted marketing campaigns by leveraging data and analytics. Consultants assist clients with their data strategy, augment analysis with proprietary data sets, and execute campaigns that improve key interactions within the customer journey.