FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
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Transforming leads into customers means transforming conversions into relationships
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What are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
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We spoke with Allant’s SVP of Development and Database Services, Matt Edmondson, to run us through what to consider when assessing your MarTech stack.
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We spoke to Jeremy Foszcz, of Allant’s MarTech Integration and Enablement team, to get his take on the key innovations to keep an eye on.
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Here’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
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Brands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
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While ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
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Here’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
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Why brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
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Why Intentional, fully consented data drives higher ROI for marketing campaigns
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Improve marketing performance and keep your ecosystem running at optimal levels
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Here’s your recipe, along with some best practices, to supercharge customer journeys.
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We spoke with the expert on audience data orchestration
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If your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
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As evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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