FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
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Transforming leads into customers means transforming conversions into relationships
Read MoreWhat are the moving parts behind acquiring customers? Let’s have a look behind the curtain.
Read MoreWe spoke with Allant’s SVP of Development and Database Services, Matt Edmondson, to run us through what to consider when assessing your MarTech stack.
Read MoreWe spoke to Jeremy Foszcz, of Allant’s MarTech Integration and Enablement team, to get his take on the key innovations to keep an eye on.
Read MoreHere’s how an audience orchestration engine bridges the gap between a CDP and what you actually need!
Read MoreBrands must be ready to engage with customers on any channel or device and provide a positive experience. To provide meaningful interactions, forward-thinking businesses are turning to conversational journeys.
Read MoreWhile ML/AI enable marketers to understand customer behavior and preferences on an unprecedented scale, here are the opportunities and challenges to consider before you bring them into your campaign strategy.
Read MoreHere’s how feedback loops help you gather supplemental data and insights about your customers to improve products and services adoption quickly.
Read MoreWhy brands should focus more on reactivating and retaining their current customers than on acquiring new ones.
Read MoreWhy Intentional, fully consented data drives higher ROI for marketing campaigns
Read MoreImprove marketing performance and keep your ecosystem running at optimal levels
Read MoreHere’s your recipe, along with some best practices, to supercharge customer journeys.
Read MoreWe spoke with the expert on audience data orchestration
Read MoreIf your data management platform isn’t providing business, customer, and audience intelligence all in one environment, then you’re missing the mark.
Read MoreAs evolving consumer spending habits and behavior, paired with macroeconomic conditions, forces marketers to innovate as they deal with complexities., here’s why zero-party data is so important to retailers.
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