Allant Group leverages data, analytics, customer experience management, martech integration, and strategic consulting services to give organizations a competitive advantage. We deliver individualized and nurturing lifecycle experiences that develop strong relationships between brands and customers.
Why do we do it?
Today's customers want a less intrusive and privacy-centered relationship with brands. We believe customers should be able to self-direct interactions with personalized, hyper-local content on the channels they choose, building a supercharged customer journey. To orchestrate these tailored customer journeys, brands need a healthy marketing ecosystem.
Simplify the complex.
AUDIENCE MANAGEMENT PLATFORM+
Marketers are hindered by shifting budgets, reliance on technology and development resources, and complex implementation demands. They need an analytics-based customer data platform that combines accurate, intelligent data, advanced methods to model and predict your best customers, and optimized technology to collect, automate, and communicate across multiple platforms Allant Group’s Audience Management Platform+ (AMP+) brings together the people, process, and technology to put your first-party data at the center of your audience orchestration strategy.
Our streamlined end-to-end platform brings together:
Easily ingested data.
Unify data ingestion, transformation, visualization, discovery, and fulfillment.
Harmonized data sources
Perform basic changes without the need to move data to another system.
Analytics reporting
Dig deep into stats and predictive analytics without writing SQL.
Audience development
Attach models to live data – and accelerate their execution.
Audience activation
Incorporate retention and acquisition campaign audience management.
OUR APPROACH
Every step along the customer journey includes a well-developed strategy that aligns goals with a detailed execution plan. By leveraging data, analytics, technology, and incorporating insights Allant Group improves and maximize results for our clients.
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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