The best data is the data that works.
And the data that works proves itself out in performance.
The Allant Data Hub contains 4B+ audience IDs and 4400+ attributes, all easily accessible in one frictionless environment, giving marketers and data scientists seamless access to multiple consumer databases, including compiled, attitudinal, and event data.
THE ALLANT DATA HUB
The Allant Data Hub is the market’s largest composed data set comprised of 4B+ audience members and 4400+ attributes, all easily accessible in one frictionless environment. As a subscription-based service, users only pay for what they need, further highlighting Allant’s dedication to providing privacy-compliant cookieless solutions at incredible scale. This gives organizations the ability to build more sophisticated buyer personas, improve personalization accuracy, inform more compelling messaging, which drives more effective campaign strategies, all leading to better customer experiences.
Key Benefits
- Subscription-based model means pay for only what you need
- Full analytic value of each attribute in each database in a single platform
- Explore compiled, attitudinal, and life event data on top of your first-party data
- Get the most accurate portrayal of your ideal customers in one frictionless environment
- Significant cost reduction relative to traditional infrastructure, hardware, and developers
DATA SOLUTIONS
We are data-wrangling experts. Our technology-agnostic solutions work within your current tech stack to optimize your end-to-end customer engagement journeys. We help fill the top of the funnel, retain and grow customers, engage and drive LTV, and filter analysis by customer preference, motivation, and intent. You could say it’s in our DNA.
Allant’s data-driven marketing solutions draw from a wide range of data sources and apply advanced analytics to paint an accurate, detailed picture of your best customers and prospects — who they are, where they live, what they like, and how they buy — to get results faster and more efficiently.
Audiences are demanding brands rethink their data strategies. Allant provides the foundational technology layers that enable the acquisition, assembly, aggregation, and activation of consented first-party data needed to drive revenue and nurture relationships throughout the customer lifecycle.
DATA PARTNERS
Allant has partnered with over 25 audience attribute providers, including complimentary and enhanced data compilers, giving users easy access to multiple data sources, all assembled in one platform. This delivers unparalleled efficiency and speed - allowing marketers to activate the most accurate portrayal of their ideal customers in-market in hours, instead of days or weeks.
Demographics and behavior propensities
Privacy-compliant audience data for first-party data enrichment.
Insights to understand the patient as a person
Best-in-Class life event data.
Consumer identity and demographics
Email append, hygiene and deployment
Email address verification
Real estate and mortgage data