ENGAGE CUSTOMERS

Transparent experiences build trust with audiences and drive better outcomes.

Creating mutually beneficial digital experiences lets your audience define their own value exchange and fosters the capturing of fully-consented data directly from the individual. This data is then utilized to develop future adaptive and progressive interactions that increase satisfaction, foster product and services adoption, and increase the number of continued purchases.

Experience to Develop Your Activation Strategy, Execution, and Insights

Strategy

You've got reams of data. How do you use it to identify what motivates your audience and adapt experiences accordingly? Improving business outcomes and conversions relies on breaking down data silos. Allant helps you build strategies around relationships and not transactions, giving brands a better understanding of their audience preferences and intent. This way, brands can build trust and earn consented data, which can be used to better communicate with potential customers.

Execution

Earning consent through mutually beneficial experiences opens channels for communication with your prospects via email, SMS, remarketing, and social media. Combined integrated technology that inputs thousands of data points to deliver insights and customer intelligence creates new opportunities to introduce additional products and services for your targeted audience.

Insights

Allant’s Audience Management Platform (AMP+) easily ingests, efficiently harmonizes and quickly analyzes new and historical data sets across your entire MarTech stack. The simplified optimization of this data leads to improved customer intelligence which drives audience activation in a more meaningful way.

Data

Now that you have leads pouring into your CRM, you must make the most of this valued resource. Here, your goal is to motivate your prospective customer to fully realize the benefits of doing business with you. As you build familiarity, data is critical to understanding who they are, want they want, and how they prefer to be contacted.

Using both your first-party data, as well as outside third-party data sources, it's time to understand who your prospects are and how to elevate them to be customers and loyal brand advocates who value the relationship as much as you do. These insights will lead to the creation of active segments driven by known and predictive behaviors. Don't forget to track how they all perform. You may want to change these audiences or perhaps build more as you go.

Journey Mapping

Marketing Performance Management Frameworks

Analytics

Early and personalized engagement between a new customer and a brand drives repeat purchases and increases the average transactional spend. When a customer opens the line of communication, relevant and personalized messaging is the doorway to building a relationship.

New Customer Onboarding

Early engagement while a brand is top-of-mind of their customer is the key. A recent client analysis that tracked new customers over three years discovered that 99% of those who opted into email and a loyalty program did so within four weeks of their first purchase. Additionally, those who opted in were 3X more likely to have a repeat purchase within the first month and their average spend per transaction was 4X more. Was it the chicken or the egg? Does it matter if they loved your brand from the onset or if the subsequent marketing drove this behavior? What's important is that when a customer opens the line of communication, it is a brand’s responsibility to seize the opportunity to send personalized, relevant messaging to grow the relationship.

Communication Across Desired Channels

Retention / Loyalty Analytics

Basket Analysis

Sequence Analysis

Experience Management

Our Audience Engagement Console builds strategies around relationships instead of transactions, creating previously unachievable levels of engagement, consumer insight, repeat interactions, and data quality. From implementing engaging experiences that gather the “right” information to leveraging that information into purchases and brand loyalty, Allant designs experiences that focus on moving prospects through the customer journey to become loyal advocates.

Once the conversion to buyer has been made. It’s time to Introduce your product and services, learn more about their preferences, and develop a relationship that promotes product adoption and advocacy. Following these steps leads to increased satisfaction and stronger likelihood of a second purchase.

Preferences

Conversion Optimization

Conversion optimization improves the chances of your customers entering the conversion funnel and taking the desired actions by utilizing engaging, gamification mechanics as part of your campaigns. Allant uses existing data, augmented with real-time earned consented data, to inform the experience and the outcomes a brand offers.

Benefits:

Reduce your cost per acquisition
Speed up A/B testing
Improve conversion rates
Cost optimization and efficiency

MarTech

Allant is technology agnostic and our team have experience integrating MarTech platforms and products to successfully connect disparate systems. This enables the seamless movement of marketing data to enable audience selection, segmentation, personalization, and activation. Whether it's API's, Custom Product Connectors, iPaas platforms, or custom development, our MarTech team have the expertise.

Allant experts lay the technology foundation for success by implementing software solutions and platforms that enable brands to activate their audiences across multiple channels.

Inbound / Outbound Marketing

Channel-Specific Technology Platforms

Integrations

Contact us today to learn more about how we can help you with your customer activation goals!

We Are Allant

Allant sets the standard in audience intelligence and activation with the ultimate Audience Management Platform. AMP+ is more than technology; it’s a breakthrough in empowering marketers to discover, visualize, understand, and activate their entire addressable audience.