Allant gets to the core of what motivates a brand's audience. Next, we help map out a strategy to reduce attrition, drive brand loyalty, lower unsubscribe rates, and increase renewal rates. Then we work side-by-side with brands to execute this plan, while gathering insights from the captured data.
Innovation to Drive Your Retention Strategy, Execution, and Insights
Strategy
How do you keep satisfaction levels high and create an interest in purchasing additional products and services over time? First, create a continuous dialogue with your customers – ask how they want to be communicated with; ask what motivates them to purchase; ask who they’re buying for. Allant helps brands map-out and implement engaging, two-way conversations that open the door to gathering additional preferences, interests, and needs. Insights derived from this data – captured directly from your customers – present opportunities to further engage with the right audience, at the right time and place.
Execution
Earned consented data derived from adaptive customer experiences drive future enhanced marketing, promotional, and ongoing communications. Implementing personalized, relevant, and automated campaigns increases repeat purchase and leads to improved lifetime value and brand loyalty.
Insights
Ingesting, transforming, and analyzing billions of records quickly from historical, earned, and resourced data provides a matrix to inform outcomes. Achieving long-term business goals is easier when taking the guesswork out of how to engage and retain your customers resulting in reduced attrition rates, brand advocacy, and increased renewals.
Data
Now that your leads have become your customers, your number one priority is keeping them and turning them into repeat buyers. Allant helps brands employ a well-planned customer retention program that is vital to growing your brand and guaranteeing its long-term success.
Analytics
Understanding a brand’s customers’ transactional behavior, preferred communication channels and propensity for product preferences are vital elements to expanding your brand value. Retaining and growing customers relies on a matrix of customer categorization via segmentation, scoring, testing, and optimization.
Experience Management
Keeping customers interested in your brand relies on a two-way dialogue. Listening and acting on customer communications, and offering something they value in return, is the key to reduced attrition and brand advocacy.
MarTech
Through personalization, design experimentation, and measurement of results, Allant helps brand enhance their marketing programs to deliver the best ROI, ROAS, and conversion rates.
Contact us today to learn more about how we can help you with your customer retention goals!
We Are Allant
Allant sets the standard in audience intelligence and activation with the ultimate Audience Management Platform. AMP+ is more than technology; it’s a breakthrough in empowering marketers to discover, visualize, understand, and activate their entire addressable audience.
