Allant Group’s advanced marketing technology tools leverage data to optimize marketing and advertising effectiveness in campaign processing, display advertising, email marketing, compliance management, lead management, geographic targeting and more.
Numerous technologies are available, but not all systems work well together. Data is rarely unified or integrated, which makes it extremely complex to interpret or use. It is only useful to decision-makers when it is merged, analyzed and presented in a clear, readable format. We’ll guide you toward the best available Marketing Technology to receive clear, easy-to-read data insights and to identify optimal areas of investment for your business goals.
Identity resolution
Allant identity resolution processing services enable people-based marketing to create and sustain positive experiences with your brand. Our solutions connect your customer data to create distinct, detailed customer identities and establish context for understanding and predicting buyer behavior. Once created, we keep your customer identities current through integrated data hygiene, enhancement and management capabilities.
Our cross device identification product bridges the gap between the online and offline worlds to create an accurate, complete and holistic view of your customer. This unique tool collects all personal identifiers and connects them to one person, enabling you to recognize and target that person across key touch points within the omnichannel ecosystem. Cross device identification offers more connections, deeper customer insights, expanded engagement, connected experiences and unified preferences to drive better marketing outcomes.
Email as a service
Allant’s email-as-a-service (EMaaS) platform provides digital marketers with a suite of tools to efficiently create automated, highly personalized multichannel programs based on customer profiles and behavioral data to exceed revenue, customer loyalty and customer engagement goals.
Customer data platform implementation and management
Allant’s engineering team is certified by multiple customer data platform (CDP) vendors, allowing us the knowledge and flexibility to create a strategy and guide you to the right technology for your needs. Our practice starts with the CDP Blueprint™, a comprehensive and affordable assessment of marketing goals, sources and uses of customer data, along with a recommended platform and plan to move forward - increasing the success of your CDP implementation. Integrated with our other offerings, Allant brings all available customer data, analysis and decision-making into one place. We also provide ongoing management of your CDP, as the best solution for collection, organization and curation of first- and third-party data from a diverse set of touch points to create a single customer view.
Data onboarding
We designed our data onboarding services to unlock the value of your first-party data, enabling you to convert your offline, CRM and prospect data for digital audiences and online targeting. Our unique approach enhances your offline consumer data, allowing more data points to better link with online identifiers such as devices, cookies and other digital IDs for true people-based marketing, so you’ll reach the right people with the right message at the right time, in the right online channel.
Tag management and data layer design
Allant has a practice dedicated to collecting behavioral data with leading tag management platforms such as Tealium and Google Tag Manager. Beginning with Tag Scan™, a proprietary blend of software and expertise, we can quickly give you insight into data integrity at the point of collection. Our best-in-class solution provides an active and holistic foundation for measuring effectiveness and giving you insight into the performance of your web, mobile and IoT platforms. We provide data layer strategy to define and govern an effective tag management program, reducing errors and then offer ongoing tag monitoring and support—working with your team to deploy and validate new tags.
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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