Benchmark Your Digital Investments

Know How Your CX Compares with Your Competitors

Together with a partner, Allant Group has a new offering called the Digital intelligence Assessment™ (DIA).  It’s a benchmarking service that compares your customer experience with over 15,000 best practice leaders across the web and provides a scoring method for understanding where you may need to invest to be competitive.

Here are the questions the DIA can answer:

• Do we need to build (digital) products to meet customer demand/expectations?
• Are we competitive in the digital arena?
• What are our greatest strengths and weaknesses, by channel?
• What is the lowest-hanging fruit?
• What are other industries doing well in digital? Who should we be looking at to understand best in class experiences that shape our customers’ expectations of us on digital channels?
• How/can we monetize our digital assets?
• Are our customers at the center of our strategy?
• Are we effectively leveraging automation technology, as well as customer and performance data to deliver 1:1 customer connections?

As you can see from the chart to the right, the pandemic has radically accelerated the timeline to seamless digital experiences. There has been 10 years' worth of shift to digital that occurred in 8 weeks! At this point, no company can ignore their customers’ experience online and most are investing aggressively.

Before you establish and prioritize your investment level, talk to us about the Digital Intelligence Assessment.  You can see a visual representation of how your website compares to those of your competitors.