Chicago chapter of the American Statistical Association:  September 10, 2019

Jim Bernstein will be presenting “Unleashing
the Power of Customer Lifetime Value” at the Chicago Chapter of the American Statistical Association on Tuesday, September 10 beginning at 12:00PM. 

Marketers understand the concept that not all customers are created equal but are often challenged to think beyond immediate profitability and determine where to best invest marketing dollars to maximize long-term return. The best way to approach this is through a mathematical approach to accurately predict customer value over time to maximize profit across each stage of the customer lifecycle.

This talk will review best practices in data collection, provide an overview of alternative statistical approaches and describe how to select the best approach for varied business models. It will also walk through a comparison of different model approach results using customer data.