ON DEMAND WEBINAR – The Evolution Of Marketing And Customer Data Privacy

Consumers are growing increasingly concerned with a lack of knowledge around what data is being collected and how it’s being used or shared. There is also growing concern around overall data breaches and security. That concern, along with a barrage of unrequested marketing messages and the selling of personal data, is driving consumers to take action.

There is an evolution of privacy legislation and growing consumer intolerance to lackadaisical protections. As a result, consumers are being given more control. And it’s not just control over their data and how it is handled or protected; but, consequences are being implemented which can cause lasting harm to businesses via fines and reputational damage.

With increasing privacy regulation, such as GDPR, ePrivacy, CCPA, SB220, and others, companies are being required to look at new ways of supporting marketing and data efforts related to data capture, retention, maintenance, preferences and permissions.

And, it’s not just marketing that’s impacted. It’s now a cross-functional objective encompassing IT, legal and compliance departments.

All of this creates new avenues for companies—specifically marketers—to navigate. Among the areas of exploration are defining company needs around processes and technology, justifying the investment and finding the right tools and partners to support their goals.

In this webinar, you will:

• Gain a solid understanding of the consent and customer privacy arena and the changing regulatory environment–and how this will impact marketing’s evolution.

• Learn about organizational opportunities and how the scope of work expands beyond the marketing function.

• Hear about options, opportunities and requirements related to data itself, processes and support technologies.

Discover how to cut through the noise and separate myth from reality with Dave Frankland, Managing Director, Winterberry Group and Tim Sullivan, SVP, Marketing Data Services, Allant Group. To watch the webinar on demand, click here