WEBINAR: 3/19/2020 – Powering Customer Journeys with Omnichannel Marketing

Joe Stanhope, vice president and principal analyst at Forrester will speak on the following content:
To power complex customer journeys and meet sophisticated consumers’ evolving expectations, marketers must make the most of every customer moment and interaction. To meet this goal, companies are striving to master the skills and acquire the capabilities necessary to fully understand, orchestrate, and deliver exceptional customer experiences. This demands an increased emphasis on the value and importance of data in driving customer engagement, which has never been greater.

In addition to data, brands need to think differently about specific applications of data to support their goals and how it impacts exchanging data between marketing platforms, finding the right people to market to, and their ability to easily activate on communications.

To successfully implement marketing strategies that meet changing expectations from consumers with moments-based campaigns and programs, brands need to reconsider their approach to data and marketing technology.

Jeremy Foszcz, senior consultant with Allant Group, will share how you can:
Integrating your existing marketing and ad technologies by using easy to use, prebuilt integrations

• Integrating your existing marketing and ad technologies by using easy to use, prebuilt integrations
• Capture and share customer behavioral events between channels
• Drive clear and consistent omnichannel messaging in a marketer-friendly manner

Register here to join featured speaker, Joe Stanhope, vice president and principal analyst with Forrester, and Jeremy Foszcz, senior consultant with Allant Group, as they present this webinar on Thursday, March 19, 2020 @ 1:00pm CDT.