INNOVATION ON DISPLAY
Webinar: Using Segmentation To Find And Model Your Best Customers
Personalized marketing campaigns will only ever be as good as the data that’s fueling them. In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale. A Customer…
07/6/2021
Personalized marketing campaigns will only ever be as good as the data that’s fueling them. In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale.A Customer Data Platform (CDP) offers sophisticated segmentation possibilities to allow for rich acquisition and propensity modeling, ensuring better results for your marketing campaigns.
Watch this webinar, featuring Allant’s Paul Ernst, SVP of MarTech Integration and Enablement; Dan Shea, Manager of Analytic Services and Solutions; and Upland CXM/BlueVenn’s Principal Consultant, Jim Kelly–as they share the benefits of using a CDP for segmentation.
To watch the webinar on demand, click here.
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