Allant Group Adds Eyeota to its Audience Attribute Marketplace

Partnership incorporates digital behaviors for personalization at scale

Allant Group is excited to announce the addition of Eyeota, a Dun & Bradstreet company, to its Audience Attribute Marketplace for first-party data enrichment. Eyeota’s quality-certified audience data, derived from privacy-compliant behavioral, demographic and psychographic insights, will further help marketers reach their optimal audiences based on age, gender, intent, interest, past purchase, industry verticals, and seasonal events.

“As the cookieless world becomes a reality, it is critical for brands to have access to privacy-compliant data to help grow their business,” said Marc Fanelli, SVP Digital Audiences North America & Global Operations at Eyeota. “Through our integration with Allant, marketers now have the unprecedented ability to boost their insights and accelerate customer journeys based on data-driven omnichannel personalization.”

Eyeota offers stronger connectivity with:

• 1.5+ billion deterministic identifiers.
• 100+ million signals and triggers updated per day.
• 1,800 ready-made audience profiles.
• Custom audiences created to match specific marketing goals.
• 30+ vertical and seasonal audience categories.
• Verified, and certified for quality and compliance.
• Privacy compliant with CCPA and GDPR

Fanelli adds, “This privacy-first, cookieless solution provides easy to navigate analytics, list execution, and derived insights to drive the activation of marketing programs at scale. It fills a void between direct response, direct marketing tactics and techniques. For example, an online trigger could push an email in real-time to combine channel, offer, campaign, and customer. This allows marketers to shift from a mindset of building episodic campaigns – which have limited scale and limited availability – to more of a trigger-based campaign strategy.”

Michael D. Fisher, CEO at Allant Group said, “Eyeota brings 1800 additional attributes to Allant’s Audience Attribute Marketplace of 2600+ attributes across 2B+ audience members. The Marketplace represents an aggregation of compiled, attitudinal, and event driven sources, including recently added Healthwise Data, to enable market activation and advanced digital personalization for our clients.”

Fisher adds, “By marrying all these data sources together, we’re creating the ability to not only analyze and execute at scale, and at speeds that are moving and updating at the rate of the customer, we’re leading the paradigm shift to enable marketers to be front and center at the most appropriate time for their customers.”

For more information about Allant Group’s Audience Attribute Marketplace, as well as their data, analytics, martech integration, and customer experience management capabilities, please click here.