Allant Group Chooses Flashblade and Hortonworks to Accelerate Time-to-customer Insights

The arrival of Big Data analytics has given marketers new tools for meeting the challenge of attracting and retaining customers. Because many companies lack the specialized data scientists and high-performance IT systems needed to perform complex analysis, they turn to customer analytics service providers to help turn mountains of data into actionable insights.

A leader among customer analytics service providers is the Allant Group, which provides data analysis and consulting services that help its clients acquire, retain and win back customers. “Our clients have lots and lots of data, which our data scientists enhance.

This enables our analytics teams to build models that create a positive return on  investment,” said Dave Rosenstein, manager of the systems administration team at Allant.

Allant employs exclusive tools such as Identity Resolution Services to enhance data,  which clients access through Allant’s OneTouch platform.

Allant’s clients include major companies in financial services, insurance, retail, media  and publishing. Typically, business-intelligence personnel at the client either work with Allant’s data scientists to mine insights from data, or access Allant’s data analytics system  directly to submit queries.

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