Allant Group Featured in the Forrester Research Report “Automate Your End-To-End Lead to Revenue Management Process”

“Data management vendors offer services to ingest and normalize data across multiple data sets, including first-, second-, and third-party sources. These services often include tools to access vetted (accurate and complete) company and contact data that marketers can then integrate with existing customer data sources to build highly targeted lists and gain actionable insights on people and companies.”

“These vendors help marketers turn data into both new customer insights and targetable audiences. The larger vendors in this space are crossovers, providing similar business services to consumer marketers. Many of the new providers have their roots in B2B marketing.”