NEW AND NOTEWORTHY
Allant Group Launches Audience Management Platform+ (AMP+)
A market-defining platform designed to harmonize data sources and assemble, aggregate, and activate audiences quickly
Downers Grove, IL (May 31, 2023) – Allant Group LLC, a data-driven journey orchestration solution provider, and a VntCap Technologies LLC company, is pleased to announce the launch of its Audience Management Platform (AMP+). AMP+ is a streamlined, first of its kind, end-to-end analytics data platform built for the marketer and underpinned by a hyper-fast query engine designed for ‘no code’ reporting, analytics, segmentation, and data processing.
AMP+’s directional approach to data is geared towards providing marketers, data analysts, and campaign managers with advanced data capabilities without the need for developers. Its native speed-of-compute gives marketers true train-of-thought analysis as they work with granular, atomic-level data in an iterative and agile environment. The actualization of this data then gives marketers the ability to take action on their discoveries, immediately. AMP+ has integrated modeling capabilities which reduce the effort and time needed by data science teams to go from data ingest to ready to model. Additionally, automated audience profiling enables a marketer to get a quick start against gigantic data sources, such as the US census data, and then be able to understand how their segments, audiences, and campaigns profile against it.
“The challenge ‘Marketing Clouds’ continue to create is their inability to make data easily accessible and manageable for marketers,” said Keith Scheer, SVP, Product & Innovation at Allant Group. “We built AMP+ to simplify the complex ingestion of large and less than clean data sources so they can be activated without the necessity of writing SQL by the busy marketer themselves. The AMP+ user interface is loaded with hundreds of built-in automation accelerators to assist in getting targeted campaigns with higher performing audiences in-market quicker.”
AMP+ brings together the people, process and technology to put a brand’s first-party data at the center of their audience orchestration strategy. Additional capabilities include:
- Perform basic changes without the need to move data to another system
- Drag-n-drop environment to dig deep into stats and predictive analytics without writing SQL
- Ability to record actions and turn them into a repeatable script or process
- Create and publish business intelligence-style reports
- Privacy-compliant match capabilities for data hygiene and identity resolution through our identity graph
- Seamlessly connects to channel agnostic campaign delivery providers, i.e., email, SMS, etc.
- Feature-level profile definitions for varying user types, i.e., campaign manager, analyst, business user etc.
“The impact Allant’s AMP+ will have on the market will be disruptive,” said Michael D. Fisher, CEO at Allant Group. “We are so confident in Allant’s Audience Management Platform, we are encouraging brands to participate in an Audience Activation Assessment. This is an opportunity to enhance an organization’s data with Allant’s industry-specific audience data of more than 250M U.S. consumers and evaluate how easy AMP+ ingests their data and harmonizes, analyzes, and activates it. The insights our Audience Activation Assessment provides are invaluable for data-driven organizations.”