Archetype Data Partners with Allant

As part of how Archetype Data is revolutionizing the way organizations are harnessing information and making data-driven decisions, Allant Group is thrilled to welcome Archetype Data as a data provider and audience creation partner.

Archetype Data Co-Founder, Curtis Marshall, said, “After speaking with Allant and understanding the capabilities of AMP+, which we had not seen elsewhere, we knew this is the solution for us. AMP+ helps us with efficiency and scalability around the data in a more capital friendly way. It helps us operationalize large data sets, keeping the vast amount of data fresh and updated, getting us to market a lot faster. This translates into POCs and orders with our clients because we can match, append, build models, and be more full-service. When we saw a demo of AMP+, there were capabilities we weren’t necessarily thinking of – the ability to leverage our multiple data sets to create queries to better understand a client’s data and be able to offer our data for enrichment to other clients using Allant Data Hub – making our offering and go-to-market plan for our solutions even better.” 

Archetype Data brings its innovative marketing solution to Allant’s Data Hub, the market’s largest composable data source. Linking 60MM business contacts each with a powerful consumer marketing profile brings to market personas with a full demographic profile that are identifiable and targetable at work and at home. Powered by AMP+, Allant’s new standard in audience intelligence and activation, organizations can access B2B2C audiences to build richer, more actionable audience solutions and drive results across both digital and offline channels.

Mr. Marshall adds, “What really was a selling point for us was the speed to market. It’s the ability to turn a request around quickly. The real-time data delivery aspect is a differentiator for us and avoids deal killers caused by long turnaround times. Just being able to turn these things around from a more efficient and quicker standpoint is a huge win and a significant competitive advantage for Archetype Data.”

Archetype Data provides entity resolution, data hygiene, persona creation, and cross-sell/up-sell outreach through digital and offline channels, giving marketers the ability to deliver a 360-degree view of their customer in their personal and professional lives.

Allant’s Jay Blaker, Vice President of Data Strategy & Partnerships says, “Others have attempted to bring together personal and executive profiles, but execution is often disconnected and inefficient… in a word: clunky. Now that Archetype Data’s cross-link sits within the AMP+ environment, it can now be married with client data to derive instant insights and build audiences for immediate activation.”

“We are seeing more and more data solutions providers frustrated with what’s become status quo in lengthy audience segmentation processing times,” said Michael D. Fisher, CEO at Allant. “Powered by Allant’s customer data orchestration platform, AMP+, data and audience creation partners, like Archetype Data, are utilizing Allant’s Data Hub, to create novel data insights that can be leveraged in market faster and with more efficiency.”