Julie Schmidt is a Panelist at the dma’s &THEN Conference

Julie Schmidt will be at dma&THEN as a panelist on the Media Automation session “Measuring the ROI of Machine Learning and AI.” The session takes place at the conference on Tuesday, October 9, 2018, from 11:50 am – 12:30 pm.

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With the proliferation of machine learning (ML) and artificial intelligence (AI) solutions and marketers eagerness to test and adopt, the need for measuring the return on investment of ML/AI is critical. This panel will discuss the strategy, analysis and technology available, what are the pros and cons of current solutions and what advancements to expect in 2019.