Entertainment Leader

Actionable insights

Allant helped a popular, online entertainment company organize and leverage social data in order to create truly actionable insights.

The need

A popular, online entertainment company who is extremely active on social media with millions of followers on all major social platforms

Our task

Tried off-the-shelf, social listening and sentiment analysis tools, but none met their ambitious objectives
Needed to organize and leverage a treasure trove of social data

Our solution

Conducted a thorough assessment of the various stakeholders in the company and how they used social data
Examined the roles and responsibilities of all stakeholders and evaluated the client’s PR/marketing goals, target audiences and genres
Delineated information down into attributes and actions that could be tracked and measured on social media
Developed an automated process to present the aggregated, structured and segmented data visually, and more importantly, from viewpoints relevant to each stakeholder

Results

AUDIENCE
participation and social engagement increased within a very short time

INCREASED
understanding of their products achieved by leveraging social data

EXECUTIVE
decisions influenced by knowledge garnered from the organized data

FEATURED CASE STUDIES

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

Leverage the power behind Allant Group's Audience Orchestration Engine today!