Nonprofit

Improving new donation acquisition

Allant put its data expertise and analytics to work to help a local nonprofit address declining donation revenue from current members.

The need

This nonprofit was experiencing declining donations from current members, resulting in a negative impact on overall funding of operations and scholarship awards. The organization needed to reverse this trend by better targeting current and prospective members most likely to donate.

Our task

Enhance current available data to allow more efficient donation targeting
Understand the specific characteristics that were strong indicators of likelihood to contribute
Access additional B2C prospects and develop new insights to identify the best donation solicitation targets

Our solution

Processed client’s current donating member files through Allant data enhancement protocols
Provided donor profiles with recommendations on specific types of individuals to target

Results

22%
Increase in fundraising revenue

1,000%
Return on investment in solution development

FEATURED CASE STUDIES

Retail

A 1,000-store U.S. women’s retail clothing chain turned to Allant to overhaul its loyalty program and improve and track customer engagement.

Insurance/Financial Services

Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.

Telecom

This major wireless telecom provider needed a solution that would stitch together online and offline behavior to improve customer targeting and reduce attributable sales cost.

Leverage the power behind Allant Group's Audience Orchestration Engine today!