Data insights strategy
Allant helped a global pharmaceutical firm create a consistent data insights strategy from a wide range of digital application data.
This global pharmaceutical firm was seeking a data insights strategy for the data derived from a wide range of digital applications in use among providers and patients. They needed the data distilled and visualized for all relevant stakeholders.
- Needed a scalable, repeatable and accurate methodology
- Assign current customers and prospects to the key segments developed from an attitudinal survey
- Examined the role of each stakeholder actively involved with applications being developed by its internal innovation teams (product & marketing teams, customers, medical providers, channel partners, and more)
- Determined which data should be presented and how
- Brought all the client’s data together in a customized dashboard
- Managed the embedded installation of the customized dashboard, in conjunction with the client’s technical teams
organized marketing data
retention and app use
as a direct result of clear
app features and promotional efforts
through reports within