Pharmaceutical
Data insights strategy
Allant helped a global pharmaceutical firm create a consistent data insights strategy from a wide range of digital application data.
The need
This global pharmaceutical firm was seeking a data insights strategy for the data derived from a wide range of digital applications in use among providers and patients. They needed the data distilled and visualized for all relevant stakeholders.
Our task
- Needed a scalable, repeatable and accurate methodology
- Assign current customers and prospects to the key segments developed from an attitudinal survey
Our solution
- Examined the role of each stakeholder actively involved with applications being developed by its internal innovation teams (product & marketing teams, customers, medical providers, channel partners, and more)
- Determined which data should be presented and how
- Brought all the client’s data together in a customized dashboard
- Managed the embedded installation of the customized dashboard, in conjunction with the client’s technical teams
Results
ACTIONABLE
recommendations from
organized marketing data
INCREASED
retention and app use
as a direct result of clear
data insights
OPTIMIZED
app features and promotional efforts
through reports within
data views
FEATURED CASE STUDIES
Insurance/Financial Services
Allant helped one of the nation’s largest insurance providers improve multisourced data access and analytics to support marketing across multiple business units.
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