Allant and Eyeota Debut Exclusive “Affluent Travel, Fine Dining, and Entertainment” Custom Audiences

Precision-engineered, signal-refreshed segments available through Eyeota’s Audience Marketplace unlock precision reach across leading activation platforms.

Allant Group, the leader in composable audience intelligence and activation, today announced three new highly-affluent custom audiences – Travel, Fine Dining, and Entertainment – now available exclusively via Eyeota’s Audience Marketplace. Designed for brand marketers who need outcome-driven precision at scale, the segments are powered by Allant’s multi-sourced, composable data environment and Eyeota’s high-frequency digital behavior signals, and can be activated in real time across leading activation platforms including DSPs, Meta, Salesforce, Adobe, and SMS platforms.

“These new audiences are engineered to do what legacy segments can’t: pinpoint high-value intent with the fidelity, refresh cadence, and activation flexibility modern marketers demand,” said Michael D. Fisher, CEO, Allant Group. “By uniting Eyeota’s digital signals with Allant’s AMP+ multi-source data architecture, brands can engage affluent consumers when it matters without guesswork.”

What’s inside the three affluent audiences

Affluent Travel:

Signals aligned to first/business-class, international travel, high-end accommodations, and frequent travel purchase behaviors.

Affluent Fine Dining:

Signals indicating dine-in restaurants, spirits/wine enthusiasm, and specific cuisines (e.g., French, Japanese, steakhouses, etc.).

Affluent Entertainment:

Signals spanning arts & culture, comedy/sports/nightlife, concerts/music festivals/events, and movies/specific music genres.

Each audience is composed using ranked, multivariate combinations of 1,900+ Eyeota online behavioral attributes and intent signals to differentiate high-affluence from lower net worth profiles, then refreshed up to 4x daily to keep performance high and degradation low.

“These custom audiences turn billions of high-frequency digital signals into activation-ready intelligence,” said Marc Fanelli, SVP, Global Digital Audiences & Operations, Eyeota. “By combining Eyeota’s privacy-compliant signals with Allant’s AMP+ composable architecture, marketers get AI-optimized, frequently refreshed audiences – and the confidence to plan, pivot, and perform across every channel.”

Built for outcomes (not vanity metrics)

Allant’s Composable Audience Intelligence uses 11B+ multi-sourced consumer data points fused with Eyeota’s online behavioral attributes and intent signals to move brands from insight to activation in hours, not weeks. That means tighter CPA control, higher average transaction value, and faster campaign velocity with segments that adapt as markets change.

Activate anywhere, responsibly

Audiences are pushed to Eyeota for distribution across its ecosystem of activation platforms, and the integration supports real-time activation from signal refreshes. For added brand protection, Allant’s method avoids lookalike modeling on Meta to reduce the risk of competitive reuse of your customer data.

Why it’s different

Unlike traditional digital audience products that analyze only a handful of segments, Allant evaluates unlimited attribute and signal combinations to deliver true precision. This is a shift from wide-net targeting to reach that actually matches intent. Backed by AMP+, Allant’s audience management platform, brands gain a pre-stitched, activation-ready data foundation that eliminates the cost and complexity of fusing multiple providers’ files on their own.

Availability

The Highly Affluent Travel, Highly Affluent Fine Dining, and Highly Affluent Entertainment custom audiences are available now exclusively through Eyeota’s Audience Marketplace, with options for brand-exclusive variants and custom compositions tailored to specific objectives.

For more information on Allant’s Custom Audiences, please contact us: https://allantgroup.com/contact.

About Dun & Bradstreet
Dun & Bradstreet, is a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Eyeota, a Dun & Bradstreet company, is the trusted global provider of audience solutions for digital marketing and ranked by Neutronian as 2023’s world leader in global data privacy. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.