NEW AND NOTEWORTHY
Allant and Eyeota Expand Partnership to Redefine Omnichannel Audience Activation
We’ve redefined what data activation can look like. Eyeota signals. AMP+ intelligence. Measurable outcomes. This is the future of audience strategy.
10/21/2025
Co-developed premium audiences, AI-powered precision, and 4x daily refresh cycles set a new industry standard for marketing performance
Allant Group, the leader in composable audience intelligence and activation, today announced the expansion of its strategic partnership with Eyeota, a global source of privacy-compliant digital audience data. This collaboration marks a new chapter in the evolution of omnichannel targeting, bringing to market co-developed audience solutions that blend Eyeota’s high-frequency digital signals with Allant’s composable AMP+ data activation platform.
“Allant and Eyeota have built something truly unprecedented,” said Michael D. Fisher, CEO of Allant Group. “Together, we’ve taken billions of behavioral signals and transformed them into dynamic, precision-targeted audiences that refresh four times daily across more than 5 billion consumer IDs. This isn’t just another integration—it’s a new operating model for marketers who want to move faster, target smarter, and deliver measurable performance.”
From Signals to Outcomes: A Platform for What’s Next
Over the past 18 months, the two companies have worked closely to integrate Eyeota digital signal data into Allant’s AMP+ platform – a composable data environment purpose-built for high-scale modeling, activation, and optimization.
By leveraging multi-dimensional correlation and real-time signal mastering, the partnership enables Allant clients to create, test, and deploy AI-powered custom audiences in near real time. The result is lower audience degradation, dramatically improved targeting precision, and campaign outcomes previously out of reach.
Client-Proven Results and Industry-First Use Cases
Clients in telecommunications, retail, and insurance have already experienced transformative benefits:
- 50%+ reduction in cost-per-acquisition
- Higher average order values and increased conversion velocity
- Net-new audience discovery in overlooked or underrepresented ZIP+4 segments
One upcoming initiative will leverage Eyeota intent signals, AMP+ lifestyle overlays, and ZIP+4-level transaction data to segment consumers by restaurant category (e.g., fast casual, casual dining, fine dining) and cuisine type, revealing opportunities that were previously invisible to marketers.
“These are not theoretical concepts,” said Marc Fanelli, SVP, Global Digital Audiences & Operations at Eyeota. “We’re already seeing enterprise clients move from test to full rollout because the data, targeting, and outcomes are simply unmatched.”
Syndicated and Custom Audiences Now Available
The expanded partnership includes the launch of co-branded Allant + Eyeota audience packages—available both as syndicated segments via Eyeota’s global distribution network and as fully customized audience builds through Allant’s AMP+ platform.
This dual-delivery approach offers unprecedented flexibility for marketers seeking to align messaging with behavioral signals, refresh rates, and performance benchmarks across all addressable channels—including email, SMS, direct mail, digital display, PPC, and connected TV.
A Strategic Advantage for Brands and Data Buyers
In a market where speed, accuracy, and composability define the winners, the Allant + Eyeota partnership provides a distinct competitive edge.
“Allant has always believed that data isn’t valuable unless it’s actionable,” added Fisher. “This partnership unlocks the kind of activation-ready, AI-optimized audiences that modern marketers have been asking for—but haven’t been able to access until now.”