Leveraging Zero-, First- and Third-Party Data Sources to Complete the Holistic Customer View

Consumers expect three things from the brands they love: 1. Know me; 2. Show me that you know me and 3. Reward me. Doing this successfully is easier said than done when more than 2.5 quintillion bytes of data are collected every day.

To meet customer expectations and maintain a competitive edge, all while protecting customer privacy, many businesses are challenged to identify meaningful, quality data from the volume of customer data they collect. Businesses that are leaders in their markets are supplementing their own data with external data sources to gain a holistic view of the customer. They then take these learnings and use it to create personalized, privacy-compliant customer experiences.

Mary Kay Scholtens, vice president, strategic data and sales enablement, recently presented at Join 2020 and explained how businesses must become efficient in identifying meaningful, useful, quality data and how to supplement zero and first-party data with the right second and third-party data, to complete the holistic customer view and leverage it to create exceptional interaction with their customers.

You can access the on-demand video here.