Maximizing the Value of Data with Advanced Analytics

Now that your data is consolidated, organized, and accessible – What’s next?  With so many ways for customers to interact with a brand, understanding the nuanced differences between individuals is more important than ever. 

Data Science does not replace industry expertise, business acumen, or gut instinct – it’s a way to guide, measure, and enhance it.  Implementing the right approach helps you to:

• Create a scientific platform for audience targeting, results analysis, and optimization with predictive models
• Drive more meaningful customer experiences by reimagining traditional approaches to segmentation
• Identify the most significant moments that matter through a longitudinal data analysis of the customer journey

Transforming quantitative intelligence to a qualitative awareness of customer expectations is the path to achieve true 1:1 relevancy at the right time.

Learn more by watching this on-demand video where Jimmy Yi discusses various descriptive, predictive, and prescriptive analytic solutions to drive acquisition and customer growth.  You will also learn how to leverage your data as a strategic asset.