Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
The next agency advantage will not come from saturating the market with discounted media. It will come from better audience intelligence.
Here’s why intent signals are most powerful when enriched, modeled, and activated within a broader multi-source data strategy.
How Allant helped a client move from broad prospect handling to smarter, more strategic engagement. Real-time scoring, faster execution, and a more efficient path to value.
Better marketing performance starts with better audiences, not just more channels. A smart perspective on identity, signal diversity, and audience-led orchestration.
The strongest leaders protect people, pace, and integrity, especially under pressure. A grounded reminder for modern work.
Collaboration isn’t a personality trait. It’s an environmental outcome. Design the conditions for trust, clarity, and real alignment.
When conversations get tense, speed isn’t the answer. Sequence is. Michael Fisher shares POLIC (Pause, Observe, Listen, Inquire, Confirm) as a simple framework to stabilize the room and improve decision quality.
Your “arrival” is the first decision you make as a leader. Here’s a grounded, practical take on presence, steadiness, and trust.
Why “in-market” audiences can’t be refreshed quarterly and still perform – Daily Incrementals are the new standard.
The shift is real: moving from identity-heavy targeting to cohort-based audiences with privacy guardrails built in. Allant CEO, Michael Fisher, explains the “how” and the “why” here
Impressions aren’t impact. Ted West shares how multi-source, composable intelligence + rapid activation produce measurable gains lower CAC, faster time-to-audience, and clarity marketers can trust.