Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
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NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Explore how AI is transforming audience creation, targeting, and activation, helping marketers uncover opportunities, predict behavior, improve precision, and continuously optimize performance.
What are we not seeing yet? That question is at the heart of applied data innovation. Here, Allant explores how localized transaction signals helped reveal overlooked audience opportunity for this retailer.
CDPs organize what brands know about existing customers. Audience Intelligence expands that view to uncover new audiences, emerging demand, and future growth opportunities.
Audience Intelligence combines customer, behavioral, transactional, intent, and predictive data to help marketers identify high-value audiences, reduce wasted spend, and make smarter growth decisions.
The Publicis–LiveRamp deal raises an important question for independent agencies: how do you strengthen your data and audience capabilities without giving up independence?
This article explains why an independent intelligence layer matters more than ever.
Allant helped a leading insurance and financial services enterprise build and deploy a custom prospect scoring solution through API integration, enabling smarter prioritization, faster execution, and a pay-for-what-you-use model.
In competitive categories, better targeting starts with better audience intelligence. Here’s how Allant helped a broadband company uncover net-new growth audiences and activate them with greater precision across channels.
How a specialty retailer uncovered new high-performing audience segments by adding place-based spending intelligence to its existing predictive models.
The next agency advantage will not come from saturating the market with discounted media. It will come from better audience intelligence.
Here’s why intent signals are most powerful when enriched, modeled, and activated within a broader multi-source data strategy.
How Allant helped a client move from broad prospect handling to smarter, more strategic engagement. Real-time scoring, faster execution, and a more efficient path to value.
Better marketing performance starts with better audiences, not just more channels. A smart perspective on identity, signal diversity, and audience-led orchestration.
The strongest leaders protect people, pace, and integrity, especially under pressure. A grounded reminder for modern work.
Collaboration isn’t a personality trait. It’s an environmental outcome. Design the conditions for trust, clarity, and real alignment.
When conversations get tense, speed isn’t the answer. Sequence is. Michael Fisher shares POLIC (Pause, Observe, Listen, Inquire, Confirm) as a simple framework to stabilize the room and improve decision quality.