Insight and Expertise
Tap into a world of information with essential industry blogs from some of the world's leading data management and analytical data processing experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Allant’s Adaptive Clustering moves segmentation from static snapshots to always-on, signal-driven audiences so campaigns stay aligned with real behavior.
Don’t let seasonal dips become your destiny. With Allant’s Precision Audiences by AMP+, our client reversed years of Q3 declines. Here’s how our audiences did it.
Allant + Eyeota isn’t just another integration. It’s a smarter way to activate data. Real-time signals, AI-powered audiences, measurable outcomes.
Broad demographics, basic lookalikes, and outdated data waste budget and miss opportunity. Here’s why leading brand are leaving these legacy tactics behind.
Audience isn’t a list—it’s a living system. Meet audiencing: listening to live signals, composing data, and activating fast to turn impressions into impact. Here’s a framework for growth that sticks.
Here’s How Allant and Facteus Are Redefining the Data-Driven Marketing Playbook
Here’s how Allant helped this prepaid wireless service provider achieve high-value conversion opportunities while reducing wasted spend.
Uncover audiences you didn’t even know existed …and reach them before your competition does.
Smarter targeting. Better outcomes. Discover how custom audiences helped a premium golf retailer cut costs, boost revenue, and drive measurable growth—fast.
The new definition of data quality is the ability to orchestrate across multiple data sources.
The old way of building audiences just doesn’t cut it anymore. We believe there’s a smarter, more effective way forward. Checkout the results we saw with one of our clients.
In our new white paper, we explore what happens when you stop asking, “Who can we reach?” and start asking, “Who should we be reaching?”
If your tech stack feels like a tangled mess of platforms, disconnected tools, and outdated customer views, you’re not alone.
But there IS a smarter path forward.
Reaching the right audience with precision is more important than ever. Here, we explore how custom audiences and advanced analytics are revolutionizing targeted marketing, helping businesses optimize their advertising spend while increasing conversions.
Collaboration is fundamental to establishing a solid data foundation within your organization—or at least it should be. We believe in creating collaborative data strategies that ensure teams manage, share, and utilize data effectively. Here’s how we and other industry leaders achieve this.