FRESH PERSPECTIVE
Insight and expertise at the intersection of data, technology and privacy.
Tap into a world of information with essential industry blogs from our marketing technology and data analytics experts.
INNOVATION ON DISPLAY
Industry events and appearances, on the road and in person.
Join us as we bring marketing technology and data expertise to an upcoming conference or speaking engagement near you.
NEW AND NOTEWORTHY
Up-to-date announcements and information, fresh off the press.
Read about Allant Group’s news and learn about our latest developments in leading industry publications — all in one place.
Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics. She reached for her phone to place the order, to track the order, and now she’s reaching for it again to inquire to your brand about the delay.
Read More
Consumer privacy is a hot topic that is not going away any time soon. Consumers are increasingly concerned about their personal information for good reason. Frequent data breaches, improper collection and usage, sharing and selling without consent, unwanted solicitations, ignored preferences, and identity theft are all too common.
Read More
Recent social media platform updates, such as Messenger and chatbots, present both opportunities and threats to a brand’s social care strategy. While enabling AI-driven chatbots can be cost-effective, and provide 24/7 management of high-volume customer inquiries, they can also be damaging to the brand — from creating poor, artificial customer experiences to harming your brand reputation and even creating cyber security problems. That’s why a strategy that implements both bots and human interactions is the best practice for social care.
Read More