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How do you turn satisfied one-time customers into loyal repeat purchasers? With a customer loyalty strategy, brands can build a customer base full of happy, loyal individuals. Here’s how.
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Here’s how organizations can take a data-driven approach to seasonal marketing to capitalize on key sales periods by targeting the right audience with the right product at the right time.
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Here’s how marketers can streamline lead management and deliver better customer journeys by linking their CRM with marketing automation.
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Having a data organization process can be the missing element to unlocking a wealth of value and customer insights that are at the finger tips of many marketers. Here’s how to lay the groundwork for detailed analytics to inform better decision-making.
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By now, we know not all data is created equal and Consented Data should be at the forefront of any solid campaign strategy. Here’s five ways to do just that.
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In the quest for higher customer acquisition rates, many companies are forgetting to nurture and grow their existing customer relationships. Here is how a Customer Data Orchestration Platform can supercharge your journey to success.
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Let’s talk about Data Monetization. This article outlines strategies and key considerations for companies looking to capitalize of their data assets.
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Here’s how a Customer Data Orchestration Platform can help put together a comprehensive Business Intelligence strategy to give business leaders all the information then need to make informed decisions.
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Customers expect more from brands. Alongside delivering high-value products, audiences want brands that contribute positively to society. Here’s how building brands with purpose can elevate business performance and growth.
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The nuances and differences between EU & US data privacy frameworks highlight the challenges and opportunities businesses and consumers face in a world increasingly defined by data. Here’s what you need to know at a glance.
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Here’s how an audience orchestration engine can help turn your first-time customers into repeat buyers.
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Here’s how AI can help marketers stay ahead of the competition, as well as the benefits of and how to bring AI into your marketing strategy.
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Here’s what you need to know to about email marketing deliverability changes and how to emphasize brand authenticity and audience engagement moving forward.
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Is “out with the old, and in with the new” really the best course of action when it comes to your marketing strategy? Read on for the best approach to setting the foundation for your 2024 marketing strategy.
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From the most significant trends and advancements to the future of data-driven decision-making, here’s what four Allanties had to say as they reflect on 2023.
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