Why Multi-Dimensional Correlation Analysis Is the Game-Changer Marketers Have Been Waiting For

By Garry Rosenfeldt, Senior Principal, Analytics, Insights & Strategy at Allant Group

As someone who’s been in analytics for a long time, I can tell you: not all insights are created equal.

For years, marketers have been asking variations of the same question “Who should we target?” while using the same blunt tools. We’ve relied on broad demographics, generic third-party lists, and lookalikes based on thin attributes. But the market has changed. The data has exploded. And frankly, the old methods don’t cut it anymore.

That’s why I believe Multi-Dimensional Correlation Analysis, and what we’ve built at Allant to enable it, isn’t just another tool in the kit. It’s a breakthrough. One that’s helping our clients uncover audiences they didn’t even know existed …and reach them before their competition does.

What It Really Means and Why It Matters

You won’t find a universal definition for Multi-Dimensional Correlation Analysis. At its core, Multi-Dimensional Correlation Analysis is a sophisticated technique that examines how multiple digital signals across multiple dimensions interact – not in isolation, but together – to reveal deeper patterns of behavior and intent.

What we’re doing at Allant is uniquely ours. Yes, the foundation is statistical, i.e. examining how multiple signals interact across a population. But we’ve applied it in a way that is highly practical, highly scalable, and deeply actionable. Engineered for real-world marketing, Allant’s AMP+ makes the process fast, efficient, and immediately actionable. Unlike simple correlations that measure one-to-one relationships, we analyze thousands of behavioral digital signals and attributes simultaneously, from multiple data sources, in one unified environment. That layered, multi-source approach adds richness to the insights and allows us to uncover the real “why” behind customer actions, not just surface-level affinities, but the specific combinations of behaviors that drive engagement and conversion.

In Allant’s AMP+, this means exploration of unique digital signals, such as intent, lifestyle, purchase behaviors, and demographics, cluster within specific customer groups. It’s not just “who clicked what.” It’s “what patterns of behavior consistently define your highest-value customers and, then, how can we find more people like them?”

Let me explain with a real-world example:

We worked with a major e-commerce cataloger and segmented their customers by value tiers. When we looked at the digital signals for their high-value customers, compiled in the AMP+ data hub, we didn’t just find a list of the top 30 signals. We discovered that the real insight wasn’t which individual signals showed up, it was the combinations. Most of their top customers shared not just interest in categories A, B, and C, but engagement across 15 specific signals simultaneously. That combination of behavioral patterns became the key to unlocking net-new audiences that look and act like their best customers.

How It Works in AMP+

Powered by AMP+, Allant integrates third-party digital signals (like those from data partner Eyeota) with first-party data and demographic intelligence into a single composable data hub. Using AMP+’s Multi-Dimensional Correlation functionality, data scientists can:

• Match customers to thousands of behavioral and intent attributes
• Identify recurring patterns unique to high-value segments
• Understand behavior combinations, not just individual traits
• Build predictive models that surface lookalike audiences—some of whom don’t exist in any traditional compiled database

That’s where the magic happens. Understanding patterns, not just presence.

Why This Sets Us Apart

Plenty of companies claim they integrate multi-source data. Few can seamlessly integrate real-time digital intent signals with traditional consumer data. Even fewer have a way to analyze those signals in combination to define what makes a customer segment unique and use those patterns to find net-new audiences that aren’t on any compiled list.

That’s exactly what Allant’s AMP+ does.

• Speed & Scale: What used to take days or weeks of modeling now takes hours inside AMP+.
• Unmatched Reach: Brands can now target prospects outside legacy databases—audiences their competitors can’t even see.
• Precision Activation: Rather than casting wide nets, AMP+ enables marketers to hit high-intent micro-segments that convert at higher rates with less waste.

AMP+ doesn’t just house the data; it powers the insights. Its multi-dimensional correlation functionality enables us to ingest behavioral signals and third-party attributes, identify which ones correlate most strongly with your highest-value customers, and then go find more people who exhibit those same combinations, even if they’re not on your radar today.

Why It’s a Game Changer

Allant is opening up access to high-value audiences that our clients didn’t even know existed. They’re found by understanding the behaviors that truly matter and acting on them before anyone else does. This capability flips the script on traditional audience strategy.

• You’re no longer bound by static databases.
• You’re no longer guessing who might respond. You’re predicting it, based on proven behavior patterns.
• And you’re not fighting over the same list everyone else has access to.

You’re building audiences that are fresh, responsive, and often invisible to your competitors.

Even better, because all of this happens inside AMP+, our clients can go from discovery to activation in a matter of hours – not weeks. You’re not just uncovering signals, you’re putting them to work, fast.

Why Now

Marketing success doesn’t come from seeing what everyone else sees. It comes from seeing what others miss. Marketing success isn’t about guessing or reacting. It’s about knowing and acting first.

Multi-Dimensional Correlation Analysis gives you that edge. It’s a new kind of advantage. It’s not just better targeting, but better intelligence that continuously evolves with their market. Through multi-dimensional correlation analysis, our clients have doubled their addressable audiences, reduced acquisition costs by over 70%, and tapped into entirely new segments with zero added media spend.

If you’re still asking, “Who can we reach?” maybe it’s time to ask, “Who should we be reaching?” Allant can show you the answer. Let’s talk.