How Allant Helped a Premium Golf Club Retailer Exceed Original Targets in Just 4 Months

The Problem

Like many brands in high-consideration categories, a premium golf club-fitting company faced a common yet critical challenge: how to convert digital visibility into actual revenue, not just impressions. Despite ongoing media investments, performance was plateauing. Audiences were either too broad, duplicated across platforms, or simply not converting. The traditional “spray and pray” tactics resulted in wasted spend, unclear attribution, cannibalization and underwhelming ROI. With aggressive growth targets and rising acquisition costs, this premium golf club-fitting company needed a smarter, more surgical approach.

They didn’t need more impressions. They needed more impactful results.

The Solution

This premium golf club-fitting company partnered with Allant to shift from volume-based targeting to outcomes-based precision – activating custom audiences through Allant’s AMP+ platform.

1. Precision Segmentation with Custom Audiences
   Using a multi-sourced, composable data strategy, Allant analyzed the premium golf club-fitting company’s first-party data, then enriched it with behavioral, demographic, life-stage and online digital signals to build net-new custom audience segments which went far beyond standard lookalikes. These were deployed across programmatic, social media, paid search, performance max, demand gen, and direct mail leveraging omnichannel media strategies.
   
2. Centralized Strategy for Omnichannel Optimization
   Rather than treating each channel in isolation, Allant built a unified audience strategy that spanned digital and non-digital activations. This centralized strategy enabled better coordination across touchpoints, removed duplication, and ensured the right message reached the right segment at the right time.
   
3. Incrementality and Intelligence at Scale
   Allant didn’t just launch campaigns. We measured impact. By maintaining holdout groups and enabling segment-level intelligence, the premium golf club-fitting company could clearly see which segments drove conversions, where cannibalization occurred, and which personas underperformed. For example, “DINKs” (dual income, no kids), whom at the time was thought to be the company’s highest performing segment, are currently underperforming in both conversion and average order value – insights that informed immediate reallocation of budget.
   
4. Cost Efficiency Through Smarter Targeting
   The result? Less media waste. Allant’s high-intent audiences not only performed better, they continued to convert even after campaigns ended, showing long-tail value beyond the initial spend.

The Results

In just four months, well ahead of schedule, the premium golf club-fitting company exceeded the original targets:

• Bookings Target Achieved: 9% above target
• Revenue Surpassed: 5% over annual goal
• Efficiency Gains:
  • 47% reduction in cost per booking
  • 35% increase in average order value
  • 13% higher response rate from repeat audiences
• Ongoing Performance: Audiences activated in January continued driving conversions well after campaign end
  • Incremental Impact: 353% incremental ROI

Bonus Insight: Without Allant’s targeted approach, this premium golf club-fitting company would have needed 65% more media spend to achieve the same results using traditional, less precise methods.

Why It Matters

Allant’s approach proved what modern marketers are just beginning to realize: vanity metrics like impressions are obsolete. Outcomes, not eyeballs, are the new standard. Through AMP+, the premium golf club-fitting company didn’t just reach golfers. They reached the right golfers, and it paid off.

If you’re ready to activate your data and unlock its potential, let’s talk.