How can a Customer Data Orchestration Platform help with Activation?     

In the quest for higher customer acquisition rates, many companies are forgetting to nurture and grow their existing customer relationships. Customer activation is critical to unlock the full potential of your audience and achieve sustainable growth. Here is how a Customer Data Orchestration Platform can supercharge your journey to success. 

What is customer activation? 

Activating a customer is the process of encouraging greater engagement with your brand. This could mean motivating a new customer to try all the features of a product, re-engaging an inactive customer, or turning a loyal customer into a brand advocate. Customer activation goes beyond acquisition and onboarding, motivating customers to be engaged with a brand and its communications.  

For successful activation, brands must foster genuinely meaningful relationships with customers. By creating mutually beneficial experiences, audiences can define their own value exchange – opening the door to fully consented data straight from the individual. This zero-party data is then utilized to tailor future interactions and customer touchpoints, increasing satisfaction and repeat purchase rates. 

Why is customer activation important? 

Engaged and active customers are at the heart of any sustainable business. It can cost five times more to acquire a new customer than to retain a known one – marketing teams will be working smarter, not harder, by prioritizing customer activation. 

If that stat alone does not convince you, here are a few more customer activation benefits: 

Grow revenue 

Active customers who are engaged with your brand communications are more likely to make purchases, try new services or products, and buy more expensive items. All this increases sales streams and contributes to consistent and sustainable revenue growth. 

Increase Customer Lifetime Value (CLV) 

Customers shop from brands they trust. After every purchase with a brand, the likelihood of a repeat purchase increases. Activated customers are more engaged with products or services and have a greater chance of remaining loyal. Businesses that can improve customer retention rates by just 5%, typically see a 25% profit increase. Maximizing CLV is a crucial element of sustainable business growth. 

Encourage brand advocacy 

Brand loyalty is what many marketers strive for but activated customers have the potential to go one step further. Successful customer activation encourages people to create an emotional connection with a brand. Turning loyal customers into advocates means they refer your product or service to others and organically generate positive word of mouth – spreading brand awareness and attracting high-conversion customers. 

Improve products and services 

Activated customers are more likely to consider and adopt new product lines or service offerings. If more customers are adopting and exploring product features, brands will be able to collect detailed insights into how those customers are using and enjoying them. By understanding what features customers use most and which features they avoid, brands can tailor their products or onboarding efforts to match, increasing customer satisfaction. 

How a Customer Data Orchestration Platform can help 

Here is how a Customer Data Orchestration Platform can help create transparent experiences that build trust with audiences and drive better outcomes. 

Build effective customer activation strategies 

If you have audience data but no idea how to use it to activate your customers, a Customer Data Orchestration Platform can help. Fostering meaningful relationships with customers means increasing personalization and customization. To do this successfully, data siloes must be broken down and strategies focused on long-term customer relationships, not transactions, must be built.  

By crafting strategies around relationships, brands are in a better position to understand their audience’s preferences and intent. And if you understand these, you can deliver actual solutions. This way, brands nurture trust and earn more data, which can be used to further personalize future experiences.  

Apply strategy at scale 

For successful customer activation, audiences now expect brands to communicate on their preferred channel at their preferred time. Delivering this level of customer service at scale requires intelligent automation – that is where a Customer Data Orchestration Platform comes in.  

Allant’s Customer Data Orchestration Platform, AMP+, inputs thousands of data points to deliver comprehensive personalization. With this level of customer intelligence, brands can create hyper-relevant experience for individual customers and introduce additional products and services that add value. 

Analyze results for actionable insights 

An effective Customer Data Orchestration will be able to easily ingest, organize, and analyze new and historical data sets in real time. Operating across your entire marketing technology (martech) stack, marketers can unifying their customer data. This allows brands to generate improved customer intelligence and optimize customer activation in a more meaningful way.  

Supercharge your customer activation strategy with Allant 

A successful customer activation strategy is essential to thrive in today’s business landscape. Allant’s Customer Data Orchestration Platform, AMP+, is an effective tool to execute effective customer activation strategies at scale. Unify your customer data and gain actionable insights to build meaningful relationships with customers and increase CLV. A sustainable business growth strategy begins with AMP+. Would you like to learn more? Contact US to discuss how.