How can a Customer Data Orchestration Platform help with Data Organization?     

The range and amount of customer data now available to marketers is astounding. Many marketing teams hold the key to unlocking a wealth of value and customer insights that will transform their marketing efforts. The missing element is a data organization process that lays the groundwork for detailed analytics to inform better decision-making. 

What is data organization? 

Back in the not-so-distant past, obtaining data was the main headache for marketers. Now, we are producing more data than ever before and the challenge is how to turn that raw data into something useful. As data-driven marketing strategies become the norm, bringing together and organizing information from various sources and data streams is critically important to a well-functioning marketing team.  

Data organization refers to the process of categorizing and ordering data to make it understandable and ultimately more useful. It seems like a simple concept but can be challenging to put into practice given the sheer amount of data and the various ways that it can be put into context. Larger organizations may find it challenging to unify data from across various departments. Marketing technology apps don’t always work together to share data. And on a basic level, it can be hard to know which metrics to track and which information to prioritize. This is where a data organization plan can help. 

Benefits of data organization 

A data-driven marketing approach needs a high level of data organization to be effective. Better data organization will improve virtually every area of a marketing strategy, allowing marketers to make better decisions that improve results and revenue. Here are some specific examples: 

Find actionable insights from raw data 

These days, getting customer data is the easy bit. Using the data to understand how to improve your marketing efforts can be much harder. Organizing customer data will allow marketers to analyze it effectively and draw out valuable insights to action and improve results. 

Remove data siloes 

Many businesses find their customer data is spread across multiple departments and platforms with no way to connect the dots. An essential element of data organization is unifying it into a central data warehouse for the whole company to access. This process removes those siloes and finds the true value of customer information. 

Increase personalization 

To stay ahead of the competition, data organization can’t just happen to historical data once every so often – it must happen in real-time. Deliver personalized journeys that can react immediately to new information that customers share for maximum engagement. 

Measure campaign results better 

Sometimes it can be challenging to know which marketing initiatives are behind those peaks and troughs in conversions. This is especially true for long-term brand awareness campaigns that still have value even if they don’t bring short-term revenue. Implementing a data organization plan can help determine which initiatives to prioritize. 

Optimize marketing campaigns in real time 

Rather than wait until marketing campaigns are over before measuring success, marketers can now monitor campaign results in real-time. With a comprehensive data organization strategy, marketers can quickly work out what is working while the marketing campaign is still running. They can then adapt the campaign, maximizing its full potential to increase ROI. 

How a Customer Data Orchestration Platform can help with data organization 

Understand your customers 

What factors spark loyalty in your brand? Which marketing initiatives were most successful at spreading brand awareness? What do your highest-value customers look like? All will be revealed with an effective data organization plan and the ability to ask the right questions. An audience orchestration engine can help marketers understand customer behaviors and purchase patterns, revealing what your audience truly values about your brand.  

Uncover actionable insights 

It’s impossible to obtain actionable insights from your customer data if it is not unified and organized. Having a data organization strategy allows marketers to determine the actions and priorities that will make the biggest impact on return on investment (ROI). Whether it’s optimizing a campaign in real-time or targeting lookalike audiences, customer data orchestration platform can reveal actionable insights that improve business decision-making. 

Enhance customer experiences 

Organized data can be used to improve and enhance customer journeys in real-time. Delivering the personalized experiences that customers now expect requires a unified approach to data warehousing that allows consistency between touchpoints. Customer Data Orchestration Platforms can ingest real-time data and automate personalized responses at scale to supercharge your customer journeys. 

The Round-Up: improve your data-driven marketing strategy with data organization 

To make the most of a brand’s customer data, marketers must have a thorough data organization strategy in place. One of the biggest challenges facing marketers today is how to leverage their customer data and transform it into actionable insights. The answer starts with a data organization plan and ends with Allant’s Customer Data Orchestration Platform. 

Would you like to learn more? Contact US to discuss how we can help with your data organization.